AI Insights · Timothy · March 2024
Top 5 Music and Podcasts Apps Performance in Africa Q1 2024
A look at the performance of the top 5 music and podcasts apps on unified platforms in Africa during the first quarter of 2024, featuring data from Sensor Tower.
In the first quarter of 2024, the top music and podcasts apps in Africa showcased diverse trends in downloads, revenue, and active users. Here’s a detailed look into their performance, based on data from Sensor Tower.
Spotify - Music and Podcasts witnessed a dynamic quarter. Weekly revenue saw an upward trajectory, peaking at approximately $28K in the final week of March. Downloads showed substantial activity, starting at around 730K in early January and gradually declining to about 490K by the end of March. Active users fluctuated slightly, beginning at nearly 6M and ending at approximately 5.8M.
Audiomack - Play Music Offline experienced a steady stream of downloads, starting at 252K in the first week of January and peaking at 282K in the last week of March. Revenue trends were relatively stable, with a noticeable peak of $3.3K in the final week. Active users increased consistently, starting at 4.5M and reaching nearly 5M by the end of the quarter.
Shazam: Find Music & Concerts showed modest revenue figures, consistently around $2-$3 each week. Downloads fluctuated, starting at 153K in the first week and peaking at 210K by the end of March. Active users remained relatively stable, hovering around 2.7M throughout the quarter.
Boomplay: Music & Live Stream had a varied quarter. Revenue started at $2.5K and saw fluctuations, ending at approximately $1.9K. Downloads increased significantly, from 83K in early January to 141K in the last week of March. Active users saw minor fluctuations, starting at 6.9M, dipping slightly mid-quarter, and closing at around 6.3M.
Twist Music: Music & Radio displayed a unique pattern with no revenue recorded. Downloads showed a peak of 156K in mid-February but declined to around 35K by the end of March. Active users followed a similar trend, starting at 110K, peaking at 242K in mid-February, and ending at 140K.
These insights highlight the dynamic nature of the music and podcasts app market in Africa. For more detailed insights, visit Sensor Tower.
